Graduate School of Business Administration
Program
Past Thesis
Master Thesis Titles
| Year | Thesis Title |
|---|---|
| 2023 | Research on the relationship between platform boundary resources and complement motivation |
| League of Legends Business Model: Exploring Players' Desire for Microtransactions in Game's Lore | |
| electronic word of mouth (e WOM) engagement behaviors in online community websites |
| Year | Thesis Title |
|---|---|
| 2022 | The reasoning and promoting effect on global competitiveness of Chinese firm’s business development in developed countries: Based on the case studies of Haier and Lenovo’s M&A in developed countries |
| Factors affecting planned temporary ownership purchase – a case study of smartphone and luxury bag- | |
| Verification of the High-skilled Talents Training Policy Effect in Guangdong, China – The Study of Brand Building – | |
| A Study of Success Factors in the Adaptation of Expatriates to a New Culture: The Case of Japanese Expatriates in South East Asia (Indonesia) |
| Year | Thesis Title |
|---|---|
| 2021 | A study on human resource management at Japanese enterprises who employ Mongolians －A case of Tekki Co., Ltd.－ |
| An Empirical Study on the Influence of eWOM in the Chinese Movie Market on the Audience’s Desire to Watch Movies: Based on the Questionnaire Survey to the 1990s-generation Consumers | |
| An Empirical Study on the Loyalty of UGC Uploaders of Chinese Video Sharing Platforms－Based on the Case of Bilibili－ | |
| The effect of word-of-mouth on consumer's purchase behavior in the internet age | |
| Factor of stock price fluctuation in Mongolia － Top 20 index and background of the regulations in Mongolian market － | |
| The effect of cause-related marketing on purchase intentions of consumers: research of the ethical fashion market |